REC Launches Partner Program throughout Europe

REC is officially launching the REC Partner Program for distributors. Building on the success of the first introduction at the REC Partner Summit, the Program is now being rolled out throughout Europe.

The REC Partner Program is a structure to support and reward channel relationships. It provides REC distributors with a portfolio of services, tools and benefits that will help them grow their business profitably. The Program also gives clear visibility over REC’s distribution strategy, based on transparent rules.

Partners can qualify for two different levels of membership, based on both quantitative and qualitative criteria. All partners are required to sign a supply agreement contract and to complete a business plan outlining mutual commitments and joint go-to-market initiatives.

Key benefits include a dedicated portal, where partners can gain access to marketing resources, training material, technical support, displays and from 2011, REC’s online shop, all in local languages. Platinum partners enjoy a range of exclusive benefits.

“We are excited to announce the REC Partner Program created in the field, with the insight of our best distribution partners. Our key objective is to build a mutually beneficial and long term relationship. Our program gives clear visibility over our distribution strategy. The first edition offers our partners a portfolio of services and benefits that will truly help them grow their business profitably”, said ├ůsmund Fodstad, Senior Vice President, REC Solar.

Partner road shows have taken place in Benelux, France, Italy and Spain. An REC Partner Workshop took place last week in Munich, Germany, to celebrate the successful launch and rollout of the REC Partner Program. The event included top and middle management from solar distribution partners in Eastern Europe and Germany. “REC is a strategic partner for us and we are confident that the REC Partner Program will help to strengthen this collaboration”, said Kai Lippert, Chief Executive Officer, EWS, a distributor for Northern Germany.

During 2011, REC will launch the second phase of the Partner Program, dedicated to project partners.

For further information, please contact:
├ůsmund Fodstad, Senior Vice President, Sales and Marketing, REC
Tel +47 95 42 30 70